Putting the emphases on the deformed vegetables with a soft background that feel natural. The big type makes us read and naturally understand the reference of a known saying slighlty changed into "One man's waste is another man's feast".
Visually represents the food waste in Canada. Goal set to inform and trigger discussion about those serious issues by the bias of a in public space. Creation of a poster that will make a person more aware of those hidden truths about our modern society.
In Canada, 60% of the food produced is wasted every year. In that percentage, 45% of the fruits and vegetables are tossed away in Canada. The main reason these vast quantities are thrown away is because of their appearance. Indeed, grocery stores reject up to 40% of their supplies. This contributes significantly to the global food waste in Canada.