poster design

Poster in a mock up

Second Harvest


Poster Design


Visually represents the food waste in Canada. Goal set to inform and trigger discussion about those serious issues by the bias of a in public space. Creation of a poster that will make a person more aware of those hidden truths about our modern society.

In Canada, 60% of the food produced is wasted every year. In that percentage, 45% of the fruits and vegetables are tossed away in Canada. The main reason these vast quantities are thrown away is because of their appearance. Indeed, grocery stores reject up to 40% of their supplies. This contributes significantly to the global food waste in Canada.

Putting the emphases on the deformed vegetables with a soft background that feel natural. The big type makes us read and naturally understand the reference of a known saying slighlty changed into "One man's waste is another man's feast".
Many Posters