Marché Public de Montréal
The MPM wants to innovate its seeds packaging to give a more organic, local and Montreal feel to it. With climate change in mind, they want to encourage the population to grow their own food in an urban environment and embrace their identity as part of the Montreal community.
My approach to this packaging, I had in mind functional packing that does not require any glue or other sealing. I based myself on how we close and open a box, but with a more triangular shape.
My concept was post card packaging. Since the longest of time, Montreal has been passing on mails through generation. Therefore, as we are now with a different mindset, I wanted to pass on the message of the MPM, which is to have more faith in our local product.